Master of Science in Marketing and Management for Luxury Tourism

Overview

The Master of Science in Marketing and Management for Luxury Tourism is a 9-month program that equips students with the knowledge, skills, and abilities to devise and lead successful luxury marketing strategies. The program is designed to provide students with a thorough understanding of luxury marketing strategy, premium brand development, and value creation in luxury.

Academic Structure

The program consists of three semesters:

• Semester 1: Immerse yourself in the world of marketing and luxury, learning about new innovations and concepts, digital and data-driven marketing, and luxury trends.
• Semester 2: Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured, and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.
• Semester 3: A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants, or retail outlets.

Admission Information

• Minimum age: 21
• Education: A Bachelor's degree is required.
• Work experience: Relevant work experience is preferable, but not required.
• English level: If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
  • IELTS: overall 6.0 and min. 5.5 in every sub-component
  • TOEFL: Internet-based 80 or paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C
  • Duolingo 115 with no component under 105

Fees

• Academic Expenses:
  • Tuition fees: 27,085 EUR
  • Learning resources: 605 EUR
  • Les Roches for life (career support): 1,500 EUR
  • Health insurance: 1,175 EUR
  • Exclusive Brands Week: 1,000 EUR
  • Total academic compulsory expenses: 31,365 EUR
• Living Expenses:
  • Half Board: 3,985 EUR
  • Total living compulsory expenses: 3,985 EUR

Career Opportunities

Graduates of the Master of Science in Marketing and Management for Luxury Tourism can expect to find work in luxury sectors, including:

• Restaurants
• Hotels
• Travel and tourism
• Fashion and retail

Faculty

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

• Ms. María Dolores Martos, Lecturer in Finance
• Mr. Carlos Santin, Lecturer of Marketing
• Carlos Zea, Lecturer of Marketing

Campus

The program is located in Marbella, one of the luxury capitals of the world, providing students with a living, breathing classroom perfect for this program.

Teaching:

• Faculty are selected for their expertise and availability for one-on-one mentoring.
• Guest speakers from various luxury sectors visit the campus to provide insights and networking opportunities.

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Careers:

• Graduates can expect to find employment in the luxury sectors, including restaurants, hotels, travel and tourism, fashion, and retail.
• The school has an established reputation for working with luxury brands, providing graduates with access to an exclusive job market.
• Career services are tailored to each student, helping them identify and secure suitable career paths.

Les Roches Global Hospitality Education

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Overview:

Les Roches Global Hospitality Education is a renowned international hospitality school with a rich history spanning over eight decades. It is recognized as one of the world's leading institutions in hospitality education, boasting a 98% placement rate for job-seeking graduates. Les Roches offers a comprehensive range of programs, from undergraduate to postgraduate and executive education, catering to diverse career aspirations in the hospitality industry.

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Services Offered:

Les Roches provides a wide array of services to its students, including:

Academic Programs:

Bachelor's, Master's, MBA, and Executive Education programs in various hospitality-related fields.

Practical Experience:

Internships and work experience opportunities within the industry.

Career Services:

Guidance and support in job searching and career development.

Campus Life:

A vibrant and diverse student community with various extracurricular activities and social events.

International Exposure:

Opportunities to study and work in different countries.

Online Learning:

Flexible online courses for professionals seeking to enhance their skills.

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Student Life and Campus Experience:

Les Roches offers a dynamic and immersive campus experience. Students can expect:

Global Community:

A diverse student body from around the world, fostering a multicultural environment.

Extracurricular Activities:

Sports, clubs, and social events to enhance student life.

Modern Facilities:

State-of-the-art classrooms, laboratories, and accommodation.

Beautiful Campuses:

Locations in picturesque settings like Crans-Montana, Switzerland, Marbella, Spain, and Abu Dhabi, UAE.

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Key Reasons to Study There:

Industry Recognition:

Les Roches graduates are highly sought after by leading hospitality companies worldwide.

Practical Focus:

The curriculum emphasizes hands-on learning and practical skills development.

Global Network:

Access to a vast network of alumni and industry professionals.

International Experience:

Opportunities to study and work in different countries, expanding global perspectives.

Career Support:

Dedicated career services to guide students in their career paths.

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Academic Programs:

Les Roches offers a range of academic programs, including:

Undergraduate:

BBA in Global Hospitality Management

Postgraduate:

Master's in International Hotel Management, Master's in Marketing Management in Luxury Tourism, Master's in Sports and Events, Master's in Hospitality Management with Specialisation

MBA & Executive Education:

MBA in Global Hospitality Management, Executive MBA in Global Hospitality Management, Executive Masters in International Hotel Management, Executive Post graduate in International Hotel Management

Postexperience Programs:

Masters in Hospitality Management with Specialisation, Postgraduate in International Hospitality Management, Postgraduate in Digital Transformation, Postgraduate in Food and Beverage Entrepreneurship and Management, Postgraduate in Leadership and Talent Management, Postgraduate Diploma in Marketing Management in Luxury Tourism, Postgraduate Diploma in Golf Management, Postgraduate Diploma in Cruise Line Management

Online Courses:

Executive online courses and online certificates in various hospitality-related areas.

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Other:

Les Roches is accredited by prestigious organizations like QS Stars University Ratings and NECHE, further solidifying its reputation for quality education. The institution also boasts a global alumni community of over 16,000 members, providing a strong network for career advancement.